Would you rather have many people touring your apartment community or fewer tours but a higher lead-to-lease ratio?
Obviously, you’d like your leasing associates to spend more time with prospective residents who are truly interested in your apartment community and most likely to sign leases. Yet, you can only do this successfully if you have a lead management process in place that is integrated with multifamily technology.
Traditionally, within the multifamily industry, if you wanted to increase the number of signed leases, since you can’t influence demand, you would increase marketing spend or as a last resort, lower prices. Yet, that’s not the most efficient method because while your lead quantity will increase the lead quality will be lacking – which ultimately results in not enough leases signed that will in turn, help you reach your NOI goals.