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Contact Center Tips for Lead Management Success

Sep 07, 2016 12:00 PM

Multifamily operators often partner with a contact center to field rental inquiries. It makes sense to ensure your prospect is welcomed by a well-trained, friendly representative who helps prospective residents take the next logical step in the leasing process.

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3 Tips to Help Embrace Technology and Improve Your Multifamily Profits

Aug 31, 2016 12:00 PM

As a multifamily operator, you have limited control over the demand for multifamily housing, but you have the opportunity to improve your NOI with multifamily technology.

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The Mystery Behind Apartment Leasing Success Revealed

Aug 03, 2016 12:00 PM

Most multifamily apartment communities already have dozens of leads in their pipeline. Yet, if you’re like many multifamily operators, you know that more leads do not always equate to more signed leases.

What if you could improve your lead-to-lease ratio while streamlining your marketing efforts? You can if you solve the mystery of how to take the right action at the right time with your prospects. 

But before multifamily operators are in a position to solve this mystery, you need to invest some time in assessing your current lead management process so you know where the gaps lie.

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How Contact Center Phone “Etiquette” Directly Impacts Multifamily NOI

Jul 13, 2016 12:00 PM

There’s unprecedented opportunity to achieve profits in the multifamily industry, but success starts with how your team treats the leads generated through your marketing efforts.

That very first touch point is usually a phone call to learn more about your apartment community. That’s why it’s so important to focus on the person -- and not just the property.

From the contact center to the tour, you must have a system in place to help them take the next logical step in the leasing process.

The following outlines an ideal process your contact center representatives could take when the phone rings. When executed consistently, this will help improve the leasing experience and ultimately your lead-to-lease ratio.

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Missing Out On Prospective Residents? 3 Mistakes That Cost You Leases

Jun 22, 2016 12:00 PM

As a multifamily operator, you know the relationship with a prospective resident begins at the initial contact with an apartment leasing lead. What’s challenging is that your prospective residents aren’t shopping for their next apartment home like they did in the past because buyer behavior has evolved.

The prospects considering your apartment community as their next home expect to have quick and easy access to information on your available rental homes from any device and at any time of day or night.

Your contact center’s approach in how they handle that first contact from a prospective resident, has a huge impact on whether or not the lead results in a signed lease. So what can cause a qualified lead not to move to the next logical step in the leasing process?

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3 Places Your Sale is Lost During the Leasing Process

Jun 01, 2016 12:00 PM

What if you could optimize your entire leasing process, from the time your phone is answered, to the signing of the lease? What if you could reduce your advertising spend without reducing your lead quantity? What if you had a 360-degree view into the most productive daily activities of your staff?

You can because all of the above starts with having the right data, so you can take greater control of the revenue generation process, through a prospect-centric lead management approach.

For example, let’s review your contact center pipeline. What usually happens is that a prospect calls and speaks with a representative, who is following a strict script that focuses more on the property and its’ amenities, than on the prospect and his or her wants and needs.

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The Multifamily Lead Management Debate: Quality vs. Quantity

May 25, 2016 12:00 PM

Would you rather have many people touring your apartment community or fewer tours but a higher lead-to-lease ratio?

Obviously, you’d like your leasing associates to spend more time with prospective residents who are truly interested in your apartment community and most likely to sign leases. Yet, you can only do this successfully if you have a lead management process in place that is integrated with multifamily technology.

Traditionally, within the multifamily industry, if you wanted to increase the number of signed leases, since you can’t influence demand, you would increase marketing spend or as a last resort, lower prices. Yet, that’s not the most efficient method because while your lead quantity will increase the lead quality will be lacking – which ultimately results in not enough leases signed that will in turn, help you reach your NOI goals.

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5 Demand Management Tips for Thriving in the Multifamily Industry

May 11, 2016 12:00 PM

Demand management is the integration of all facets that drive NOI. It increases efficiency within your organization and reduces expenses because you have the right data available to make more profitable decisions.

For example, the traditional multifamily property management view is transaction focused. Engage with a prospect, schedule a tour and invite them to sign a lease The problem is that there haven’t been good tools available that help you visualize the entire leasing process from the first inquiry all the way to lease renewal. As apartment leasing evolves and with it, online property management tools, it’s easier to gain the insight you need to focus on your prospective residents and their entire experience with you.

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3 Ways a Prospect Management System Secures NOI for Multifamily

Apr 27, 2016 12:00 PM

As a multifamily property manager you’ve experienced more than 6 years of the best Bull Run in apartments and occupancy, yet it’s still critical to look ahead. After all, what’s working today, may not work tomorrow. You should always want to stay competitive.

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Slash Your Multifamily Marketing Budget! Leverage Lead-to-Lease Data

Apr 20, 2016 09:00 AM

What if dollar for dollar, you could account for your marketing spend and know where your greatest numbers of lead-to-lease conversions come from? How would that affect your NOI?

You’d be able to dial in on your most profitable channels and jettison the rest. You’d also be able to better track the process of lead management once prospects are part of your sales cycle. Once you connect marketing activities to sales activities, you can connect leasing results from your actions.

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