One of the oldest pieces of customer-focused technology seems to be getting hot again. CRM, or customer relationship management software, is seeing a tremendous rebirth both within the multifamily industry and without.
As multifamily operators continue to look to find ways to gain greater efficiencies, improve the data they use to manage their organizations and drive overall improvements through their leasing teams, a review of the CRM you’re using and how you’re using it is a smart initiative (if you’d like some help with that, let us know).
If through your review you determine that change is in order (or if you’ve already decided that an improvement to your CRM makes sense), you’ll quickly learn that a review of what’s out there gets really complex and confusing, really fast. While the inherent purpose of CRM - managing the customer relationship - is a relatively simple idea, the implications are vast.Read More