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5 Tips to Enhance Your Resident Experience

Dec 07, 2016 12:00 PM

There are tens of millions of apartment renters nationwide. Depending on the size of your operation, thousands are most likely under your collective roof. Each of these unique individuals have expectations about the “extras” or amenities that enhance their resident experience. Consider this information from the National Multifamily Housing Council - 75% of residents in the Birmingham, Alabama area list a modular closet system as their top amenity; and 90% of residents in Kansas City list garbage disposals as their top need.

Clearly, your residents’ interests can be as varied as the cities in which they live. Outside of the basic need for a safe place to live, convenient location and fair pricing, the amenities offered within your community can have a significant impact on retention, renewals and referrals. When residents are satisfied, they don’t leave – saving you time and putting less pressure on marketing to keep occupancies and revenue optimized.

Following are five tips to help enhance your resident experience that can increase resident satisfaction, and in turn help you control costs and keep your properties running smoothly.

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7 Questions to Answer When Considering CRM for Your Multifamily Operation

Nov 02, 2016 12:00 PM

One of the oldest pieces of customer-focused technology seems to be getting hot again. CRM, or customer relationship management software, is seeing a tremendous rebirth both within the multifamily industry and without.

As multifamily operators continue to look to find ways to gain greater efficiencies, improve the data they use to manage their organizations and drive overall improvements through their leasing teams, a review of the CRM you’re using and how you’re using it is a smart initiative (if you’d like some help with that, let us know).

If through your review you determine that change is in order (or if you’ve already decided that an improvement to your CRM makes sense), you’ll quickly learn that a review of what’s out there gets really complex and confusing, really fast. While the inherent purpose of CRM - managing the customer relationship - is a relatively simple idea, the implications are vast.

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