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Establishing Multifamily Lead Management KPIs

Nov 23, 2016 12:00 PM

Multifamily operators have a lot on their plate – and that doesn’t include the latest “fire” that needs immediate attention. The thought of taking time to develop and track lead management KPIs (key performance indicators) is overwhelming. Yet, hundreds of millions of dollars are spent on lead generation each year. And if you don’t know exactly where your leads are coming from, and how they are moving through the leasing pipeline, money is being wasted. Knowing exactly how your communities are performing financially is a must-have in your business.

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