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I Love You…But do I Need You? A Story of Putting Forth 2.5X the Effort to Get the Same Result

Jan 04, 2017 12:00 PM

In 2001, I was really fortunate to join the team at Rent.com. At its peak in 2006, Rent.com was the most efficient producer of leases in multifamily. I learned a lot from the entire team especially the co-founders, Scott Ingraham and Allan Hunter.

Scott and Allan were the leaders of Oasis Residential, a Las Vegas based REIT which sold to Camden in 1998. Rent.com was my first experience working for an Internet Listing Service (ILS). From Scott, Allan and COO Gina Anastasi, I learned a ton about how management companies mitigate exposure. Allan was very involved with Oasis’ advertising and saw the value to their brand. And despite being someone who constantly defended the need for ILS (and at the time, print) advertising, I will never forget the words he said to me after one management company cancelled Rent.com:

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