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4 Reasons Multifamily Contact Centers Fail to Drive Real Results

Mar 30, 2016 12:00 PM

Contact centers are great for making sure the phone gets answered 24/7/365, but they don’t always move the rental prospect into the next logical step in the leasing process. They don’t have enough information about the apartment community/sister communities, don’t have insight into the prospect at a person-centric level and they don’t ask the prospect the right questions. 

Here’s what multifamily operators need to know about contact centers so you can ask better questions of them and find a good match for your apartment communities.

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The 3 Attributes That Make a Call Center a Contact Center...Really

Mar 16, 2016 12:00 PM

Leasing an apartment is the single largest investment most people will make in a year and it can be fraught with emotions. Perhaps the person is newly married and the happy couple is looking for their new home. On the other hand, the person could be facing divorce or downsizing. Or, they’re looking for a new home with their four-legged best friend.

No matter the perspective, a representative at a true contact center will take the time answer the prospect’s questions to put them at ease, build rapport and guide them to choosing their next home. 

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Call Centers Aren't Created Equal: What's the Right Answer?

Feb 24, 2016 12:00 PM

Property managers and leasing agents for multifamily housing units are busier today than ever before. Between responding to customer inquiries, advertising to fill vacancies and answering renter concerns, there doesn’t seem to be enough time in the day. One option for property managers is to enlist the services of a multifamily call center. Multifamily call centers (or contact centers) are an efficient, cost-effective way to streamline the demands of leasing and property management.

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