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Recent Posts
What If Porsche Ran a Property Management Company?
November 11, 2020 / Todd Katler
The Porsche factory has mastered two key principles that have attributed to their success. What does this have to do with property management? The answer is rooted in a company's dedication to building and delivering an organized and efficient lead-management process.
Are You Asking the Right Questions but Still Ending up in Hot Water?
June 7, 2018 / Todd Katler
How multi-family lead attribution, sourcing, and property management software may be misleading you towards a delicious disaster.
Ripping Off the Old Bandage
June 29, 2018 / Todd Katler
Why deploying advanced marketing analytics onto your ad spend only hurts for a second and is definitely worth the initial discomfort.
Satisfying Unlimited Needs with Limited Resources
July 12, 2018 / Todd Katler
Adapting your lead management for today's prospect.
Zillow and Anyone Home Team-Up to Help Property Management Firms Secure More Leases
July 18, 2018 / Anyone Home Announcements
We are very pleased to announce Zillow and Anyone Home have entered into an agreement for a pilot program which will evaluate how integration of Anyone Home’s contact center and Access Scheduler solutions will facilitate lease conversion for a segment of Zillow’s customers.
Your Property Website Leads Are Golden
August 2, 2018 / Todd Katler
So what does it really cost to replace a lost lead?
Call Analysis: The Undisputed Champion of Leasing Performance
September 6, 2018 / Westin Wilson
Why multifamily should consider utilizing MMA training tactics to increase leasing agent performance and apartment showings up to 200%
Navigating Your Sales Funnel
October 4, 2018 / Todd Katler
Recalculating the best route to double your lead-to-lease conversions in three easy steps.
The Three Biggest Mistakes Companies Make When Deploying a CRM
November 1, 2018 / Todd Katler
From overgeneralizing reports to short-cutting the roll-out to your team, check out these three mistakes to avoid
Anyone Home Announces The Honor Foundation as 2018 Holiday Charity
November 19, 2018 / Anyone Home Announcements
We are pleased to announce that Anyone Home has selected The Honor Foundation (THF) as our annual holiday charity this year.
Seeing Double
December 6, 2018 / Todd Katler
How to double your tours, or more, without spending a single penny.
Automation is the Key
June 4, 2019 / Todd Katler
From improving employee efficiency, to increasing visits and leases, automation is the key to multifamily operation success.
Futurecasting: How Advanced Technologies Will Impact Apartment Operations
July 9, 2019 / Todd Katler
The implementation of automation and artificial intelligence will enhance the work of leasing agents by freeing them from mundane responsibilities and giving them the bandwidth to concentrate on tasks that drive the financial performance of a community.
Making the Most of Your Marketing Budget
July 29, 2019 / Todd Katler
To make the most out of marketing budgets, operators need to have systems in place that allow their communities to respond quickly while enabling leasing associates to focus on the activities that convert leads.
Communication and Trust Are Keys to Successful Selling
August 5, 2019 / Todd Katler
Historically, our industry has been very relationship-centric. And at its root, there’s nothing wrong with that—trust is a key component of any partnership and relationships help to build trust. Where this does not hold up is in emerging technologies or the adoption of new business practices.
Mitigating The Risk of Self Guided Tours
September 27, 2019 / Todd Katler
Let's face it: self-guided tours are a fundamental part of the future of leasing, but many apartment operators remain leery. What actions can operators take to minimize the risk, and in the end, is it worth it?
CRM and Call Analysis: A Powerful Combination
January 9, 2020 / Todd Katler
When combined, the guidance of a CRM and the feedback provided by call analysis will almost certainly benefit your lease conversion rates.
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Recent OPTECH Session Highlights the Benefits of Self-Guided Tours
January 27, 2020 / Todd Katler
The message is clear: prospects like self-guided tours and these tours play an important role in lease conversions. However, the benefits of self-guided tours aren’t limited to just apartment shoppers.
Self-Guided Tours: Why Do Prospects Use Them?
February 6, 2020 / Todd Katler
Many apartment owners and operators may be leery of offering self-guided tours, but the data indicates prospects want and prefer to use them. What’s the specific appeal? Statistics point to a number of possibilities.
20 for '20: Why Self-Show is on Everyone’s 2020 To-Do List
February 2020 / Anyone Home
Self-show has been de rigueur in the single-family rental market for several years now and is just now starting to get traction in multifamily rentals. While there may be legitimate liability concerns, it’s important to develop a data-driven understanding of both the risks and the benefits of self-show.
Operational Struggles: Call Abandonment for First-Time Callers Doubles During Outbreak
March 31, 2020 / Todd Katler
Since March 15, leasing call answer rates have dropped by nearly half, presumably because communities have scaled back onsite staff in the wake of COVID-19. While prospects are still interested in leasing apartments, your leasing strategies may be due for a check-up.
The Power of Self-Guided Tours and the Importance of Letting Prospects "Trade in Their Own Currency"
August 25, 2020 / Todd Katler
While some prospects prefer to self-tour, and some still want the traditional agent-led route, all prospects need to be able to "trade in their own currency" to effectively beat out your competition.
The Right Mindset for Making It through the Pandemic
October 15, 2020 / Todd Katler
Self-guided tours were certainly becoming more common in multifamily before COVID-19. Now, with the need to practice social distancing, the adaption of them has accelerated.
