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Recent Posts

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January 1, 2020  /  Todd Katler

Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more.

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Are You Asking the Right Questions but Still Ending up in Hot Water?

June 7, 2018  /  Todd Katler

How multi-family lead attribution, sourcing, and property management software may be misleading you towards a delicious disaster.

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Are You Asking the Right Questions but Still Ending up in Hot Water?
Anyone Home Blog

Ripping Off the Old Bandage

June 29, 2018  /  Todd Katler

Why deploying advanced marketing analytics onto your ad spend only hurts for a second and is definitely worth the initial discomfort.

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Ripping Off the Old Bandage

Satisfying Unlimited Needs with Limited Resources

July 12, 2018  /  Todd Katler

Adapting your lead management for today's prospect.

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Satisfying Unlimited Needs with Limited Resources

Zillow and Anyone Home Team-Up to Help Property Management Firms Secure More Leases

July 18, 2018  /  Anyone Home Announcements

We are very pleased to announce Zillow and Anyone Home have entered into an agreement for a pilot program which will evaluate how integration of Anyone Home’s contact center and Access Scheduler solutions will facilitate lease conversion for a segment of Zillow’s customers.

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Zillow Pilot Announcement

Your Property Website Leads Are Golden

August 2, 2018  /  Todd Katler

So what does it really cost to replace a lost lead?

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Your Property Website Leads Are Golden

Call Analysis: The Undisputed Champion of Leasing Performance

September 6, 2018  /  Westin Wilson

Why multifamily should consider utilizing MMA training tactics to increase leasing agent performance and apartment showings up to 200%

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Call Analysis: The Undisputed Champion of Leasing Performance

Navigating Your Sales Funnel

October 4, 2018  /  Todd Katler

Recalculating the best route to double your lead-to-lease conversions in three easy steps.

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Navigating Your Sales Funnel

The Three Biggest Mistakes Companies Make When Deploying a CRM

November 1, 2018  /  Todd Katler

From overgeneralizing reports to short-cutting the roll-out to your team, check out these three mistakes to avoid

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The Three Biggest Mistakes Companies Make When Deploying a CRM

Anyone Home Announces The Honor Foundation as 2018 Holiday Charity

November 19, 2018  /  Anyone Home Announcements

We are pleased to announce that Anyone Home has selected The Honor Foundation (THF) as our annual holiday charity this year.

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Anyone Home Announces The Honor Foundation as 2018 Holiday Charity

Seeing Double

December 6, 2018  /  Todd Katler

How to double your tours, or more, without spending a single penny.

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Automation is the Key

June 4, 2019  /  Todd Katler

From improving employee efficiency, to increasing visits and leases, automation is the key to multifamily operation success.

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Futurecasting: How Advanced Technologies Will Impact Apartment Operations

July 9, 2019  /  Todd Katler

The implementation of automation and artificial intelligence will enhance the work of leasing agents by freeing them from mundane responsibilities and giving them the bandwidth to concentrate on tasks that drive the financial performance of a community.

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Making the Most of Your Marketing Budget

July 29, 2019  /  Todd Katler

To make the most out of marketing budgets, operators need to have systems in place that allow their communities to respond quickly while enabling leasing associates to focus on the activities that convert leads.

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Communication and Trust Are Keys to Successful Selling

August 5, 2019  /  Todd Katler

Historically, our industry has been very relationship-centric. And at its root, there’s nothing wrong with that—trust is a key component of any partnership and relationships help to build trust. Where this does not hold up is in emerging technologies or the adoption of new business practices.

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Mitigating The Risk of Self Guided Tours

September 27, 2019  /  Todd Katler

Let's face it: self-guided tours are a fundamental part of the future of leasing, but many apartment operators remain leery. What actions can operators take to minimize the risk, and in the end, is it worth it?

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CRM and Call Analysis: A Powerful Combination

January 9, 2020  /  Todd Katler

When combined, the guidance of a CRM and the feedback provided by call analysis will almost certainly benefit your lease conversion rates.

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Recent OPTECH Session Highlights the Benefits of Self-Guided Tours

January 27, 2020  /  Todd Katler

The message is clear: prospects like self-guided tours and these tours play an important role in lease conversions. However, the benefits of self-guided tours aren’t limited to just apartment shoppers.

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Recent OPTECH Session Highlights the Benefits of Self-Guided Tours

Self-Guided Tours: Why Do Prospects Use Them?

February 6, 2020  /  Todd Katler

Many apartment owners and operators may be leery of offering self-guided tours, but the data indicates prospects want and prefer to use them. What’s the specific appeal? Statistics point to a number of possibilities.

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Self-Guided Tours: Why Do Prospects Use Them?

20 for '20: Why Self-Show is on Everyone’s 2020 To-Do List

February 2020  /  Anyone Home

Self-show has been de rigueur in the single-family rental market for several years now and is just now starting to get traction in multifamily rentals. While there may be legitimate liability concerns, it’s important to develop a data-driven understanding of both the risks and the benefits of self-show.

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Operational Struggles: Call Abandonment for First-Time Callers Doubles During Outbreak

March 31, 2020  /  Todd Katler

Since March 15, leasing call answer rates have dropped by nearly half, presumably because communities have scaled back onsite staff in the wake of COVID-19. While prospects are still interested in leasing apartments, your leasing strategies may be due for a check-up.

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